Today, on World Refugee Day — an initiative established in 2001 by the United Nations to raise awareness about the more than 66 million refugees across the globe — YouTube has launched a video campaign to share the stories of those who were forced to flee their homes in the wake of crisis and disaster.
The campaign, created in collaboration with the International Rescue Committee (IRC) — a nonprofit that responds to humanitarian crises the world over — has been dubbed ‘#MoreThanARefugee’. As part of YouTube’s Creators For Change program, seven channels traveled to Jordan, Serbia, Uganda, Greece, and across the U.S. to film collaborations with refugees and put faces to their stories.
Participants — who have over 21 million subscribers combined — included: ASAPScience (see below), Fly With Haifa, Tyler Oakley, Suli Breaks, The Young Turks (News), The Young Turks (Sports), Jouelzy, and the Eh Bee Family. Each video will feature a donation card that will allow viewers to support the IRC — with YouTube pledging to match up to $500,000 of all funds raised.
“We’re humbled to be a platform where refugees and creators alike can share their personal stories through video,” said YouTube CMO Danielle Tiedt, ”and in doing so, help create empathy for the brave people who are experiencing life as a refugee.”
Topping Tom Brady on the football field is no small ask, but topping him in the realm…
A new report on podcasts found that video shows are "changing the picture" for the…
Duolingo may be dialing back its "unhinged" marketing strategy, but it is still developing eclectic,…
The Tribeca Festival returns this year for its 25th anniversary, and from June 3-14, film…
On the heels of its annual Brandcast presentation, YouTube made more announcements at the Google…
As Elon Musk enters his flop era in federal court, X says it's entering its…