Kyle Udelson has been tapped as the latest addition to Creative Artists Agency’s (CAA) digital talent and packaging department. Udelson will work on the brand partnerships team, forging strategic alliances with CAA’s digital native clients.
Udelson, who will be based in Los Angeles, was formerly a senior account sales executive at Kin Community — a leading digital network in the lifestyle space. Prior to Kin, Udelson was an ad sales staffer at Complex Media in the fashion, grooming, and luxury sector. Other recent additions to CAA’s brand partnerships team include Carla Santiago
, a former ad sales consultant at DuxeMedia, and Eman Redwan, who formerly developed influencer marketing campaigns at theAudience. Both Santiago and Redwan joined the leading talent and sports agency in 2016.Most recently, CAA has signed digital creators including trampoline stuntman Tanner Braungardt, nature expert Coyote Peterson, vlogging and musical duo Jack & Jack, and Mexican digital superstar Juanpa Zurita.
If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…
Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…
In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…
For Meta, the Instagram for TV app is the key to unlocking more viewership in the living…
YouTube is factoring user preferences into its video recommendations. Earlier this year, the video hub launched…
These days, massive OnlyFans creators don't make the news as frequently as they did during peak COVID,…