Kyle Udelson has been tapped as the latest addition to Creative Artists Agency’s (CAA) digital talent and packaging department. Udelson will work on the brand partnerships team, forging strategic alliances with CAA’s digital native clients.

Udelson, who will be based in Los Angeles, was formerly a senior account sales executive at Kin Community — a leading digital network in the lifestyle space. Prior to Kin, Udelson was an ad sales staffer at Complex Media in the fashion, grooming, and luxury sector. Other recent additions to CAA’s brand partnerships team include Carla Santiago, a former ad sales consultant at DuxeMedia, and Eman Redwan, who formerly developed influencer marketing campaigns at theAudience. Both Santiago and Redwan joined the leading talent and sports agency in 2016.

Most recently, CAA has signed digital creators including trampoline stuntman Tanner Braungardt, nature expert Coyote Peterson, vlogging and musical duo Jack & Jack, and Mexican digital superstar Juanpa Zurita.

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