Sister, Sister star Tia Mowry — whose identical twin sister Tamera is a co-host of daytime TV’s The Real — is set to foray into the digital video realm alongside lifestyle network Kin Community
.Mowry and Kin are set to launch in August — for back-to-school season — a new video brand dubbed Tia Mowry’s Quick Fix that will live on YouTube, Facebook, Instagram, Twitter, and Snapchat. A total of 20 episodes will air on YouTube, featuring solutions for relatable mom problems, with additional distribution and promotion on other platforms. Mowry will teach viewers, for instance, how to dress kids quickly, and share dinner hacks, makeup routines, playdate survival guides, and more.
Quick Fix is produced by Kin Studios in partnership with UTA. Kin’s VP of programming, Beth Le Manach, will serve as an EP on the series.
“Tia is a rare talent who has been able to consistently evolve her personal brand across TV and digital platforms,” said Kin co-founder and CEO Michael Wayne. (Across all platforms, Mowry currently counts over 11 million social followers). “We are excited about collaborating with her to help millennial moms through our new video brand.”
In addition to her digital presence, Mowry has written three books, including the clean eating guide Whole New You. She has hosted series on both the Food Network and Cooking Channel. With her new digital endeavor, Mowry joins Kin’s illustrious roster of 130 lifestyle content creators, including Dulce Candy, Mr. Kate, and Kalel.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…
Can one of China's biggest video hosting sites compete with the titans of the Western…
A month after saying that "AI has fundamentally transformed the tech industry" to explain why…
After more than a year of Netflix treating YouTube like its own personal "farm league"…