Tongal, a platform that crowdsources creative campaigns from beginning to end, has worked with a long list of partners that ranges from DirecTV to the rock band Kiss. For its latest project, Tongal is joining forces with Amazon to promote The Tick, an upcoming original series that will premiere on August 25.
The Tick, which satirizes comic book tropes through its off-kilter title character, has been regarded as a cult classic. Initially published in the 80s, it gained considerable acclaim thanks to an animated series based off it, which first premiered in 1994. Amazon’s take on the superhero is a live-action show first shown as a pilot in July 2016 and picked up for a full season two months later.
With its #TickSaveMyCity campaign, Tongal will engage with Tick aficionados on social media. Contributors are invited to come up with problems in their cities that can be solved by Amazon’s big, blue superhero. Three winners will earn $5,000 each, and the grand prize winner will team up with The Tick to take down the issue outlined in his or her pitch.
If you think you have an idea that works for #TickSaveMyCity, submissions for the campaign (limited to 90 seconds max) are open between June 1 and June 22. Official rules for the campaign can be found via the Tongal website.
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