Smosh

Smosh To Rename Secondary Channel, Add Cast Members, Bring Back Competition Series

Smosh, YouTube’s most indefatigable comedy brand, is getting ready for another suite of changes this summer. As a recent Mashable profile notes, the network led by Ian Hecox, Anthony Padilla, and the team at Defy Media plans to rebrand the secondary Smosh channel into Smosh Pit, while also adding a new Smosh Games cast member and bringing back an inter-network competition series called Summer Games (pictured above during its first iteration in 2015).

The new name of Smosh Pit will match that of a web series that aired more than 200 episodes between 2011 and 2015. In that show, host Mari Takahashi ran through a few of her favorite items from the internet and offered commentary on them. A Spanish-language version of the program still runs on El Smosh, the network’s Hispanophone channel. Defy Media has not stated whether the English version of

Smosh Pit will return on the rebranded channel.

Adding new cast members will fit into Smosh’s broader strategy. With recent moves, particularly the launch of a live show last year, Defy has tried to position Smosh as a “Saturday Night Live for the web” of sorts. The network’s performers can express themselves through collaborative programs like the Summer Games, which pit Smosh personalities against one another. For some, such as Shayne Topp, opportunities also open up for roles on other platforms.

Subscribe for daily Tubefilter Top Stories

Subscribe

More information about the Smosh brand and other Defy properties is expected to be revealed at the 2017 NewFronts in New York City. Defy’s presentation will take place at noon on Tuesday, May 2nd.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?

In the world of academia, a demographic cliff is looming, and TikTok might be the most reliable…

2 days ago

For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

ShopMy is offering a new solution for fashion influencers who obsess over their outfits. The influencer…

2 days ago

Instagram’s new app is yet another riff on Snapchat

Stop me if you've heard this one before: Instagram is copying Snapchat. The latter app is known for…

3 days ago

YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

YouTube is testing a new ad format that reinforces the platform's mission to make its…

3 days ago

The NHL wants to capitalize on Heated Rivalry’s fandom success

Hot hockey players are driving more views for the NHL--and we're not just talking about…

3 days ago