Kickstarter Acquires The Company That Built Its Live Streaming Platform

In November 2016, Kickstarter announced the launch of Kickstarter Live, a feature that lets the crowdfunding site’s users use live streams to raise money in real time. To build its live broadcasting platform, Kickstarter turned to Huzza, a startup centered around creator-led events. Now, Kickstarter has taken its relationship with Huzza one step further by acquiring it for an undisclosed price.

Huzza made a name for itself by working not just with Kickstarter but also with other crowdfunding platforms, such as Patreon. The startup’s co-founders, Justin Womersley and Nick Smit, are based in Vancouver, and once they join their new team, they will stay put in their current home. Kickstarter’s Vancouver office will become its first hub outside of the United States.

As part of the deal,

Huzza will shutter its creator-facing platform. “Choosing to shutdown Huzza was an incredibly difficult decision for us, especially as Kickstarter gave us the opportunity to keep the platform going,” reads a post on the Huzza website. “Our mission with Huzza has always been to help creators connect and more deeply engage with their communities, and we felt that we can have a bigger impact on creators by focusing our efforts on Kickstarter.”

Subscribe for daily Tubefilter Top Stories

Subscribe

The Huzza acquisition will allow Kickstarter to build upon the live streaming platform it has already launched. A list of upcoming streams related to active campaigns can be found here. Kickstarter has also shared additional information about its Huzza deal in a blog post.

Share
Published by
Sam Gutelle

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

7 hours ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

7 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

8 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

9 hours ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

12 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

1 day ago