PewDiePie Debuts Sock Collection Alongside Swedish Retailer Happy Socks

Swedish socks manufacturer and retailer Happy Socks, known for its wildly colorful and carefree designs, has partnered with Swedish native Felix Kjellberg — better known as YouTube’s most-subscribed creator, PewDiePie — on a limited-edition sock range.

The collection will comprise three different designs — a Bro Fist Sock, featuring multicolored animated fists in honor of Kjellberg’s signature farewell gesture; the Wave Sock, featuring a psychedelic black and red pattern frequently seen throughout his channel; and a Pugs Sock, which features images of Kjellberg’s very own pugs, Maya and Edgar, atop an electric blue background. Each pair is priced at $14 — though a Box Set of all three will also be available for $40.

“Like us at Happy Socks, it’s PewDiePie’s mission to make people happy, and this exclusive gift box and trio of socks will do just that,” the Stockholm-based company wrote of the collaboration.

And Kjellberg isn’t the first YouTuber to venture into the sock world; in 2014, the creator Olga Kay launched MooshWalks, a line of colorful socks emblazoned with cute characters and ornamented with ear attachments. And, like Kjellberg, fellow YouTubers Connor Franta and Tyler Oakley have announced product collaborations with stylish retailers in recent days alongside Urban Outfitters and Warby Parker, respectively.

You can shop the PewDiePie X HappySocks collection right here.