Pluto TV

Pluto TV Lands $30 Million In New Funding From ProSiebenSat.1 And Scripps Networks

Three-year-old web-based television platform Pluto TV has raised $30 million from investors including ProSiebenSat.1 and Scripps Networks Interactive to fund a European expansion, the company announced today. Sallfort PrivatBank and existing investors U.S. Venture Partners, Sky, Luminari Capital, Chicago Ventures, and Thirdwave Capital Partners also participated in the Series B round.

The new funding values Pluto TV at $140 million — which is five times the company’s valuation since its first funding round roughly two years ago, according to The Financial Times. Ad-supported Pluto TV, which has five million monthly active users, is only available in the U.S. right now on devices including Roku, Apple TV, and Amazon Fire, and offers streamed shows on more tan 100 channels from Bloomberg and The Verge like a traditional TV broadcast as opposed to on-demand programming à la Netflix.

At the same time as it announced the funding round, Pluto TV said it had acquired Berlin-based Quazer from ProSieben. Quazer is a lean-back TV startup that’s focused on non-fiction content in German-speaking markets. Quazer’s more than 50 employees will join the Pluto TV team, the companies said.

Subscribe to get the latest creator news

Subscribe

“With this funding and the expansion into Europe, Pluto TV is uniquely positioned to become the global OTT destination for free television,” said CEO Tom Ryan in a statement. Added executive chairman Ken Parks, who formerly served as chief content officer at Spotify: “In only 18 months we scaled our viewership tenfold to an audience of more than 5 million monthly active viewers. That rapid growth affirms our belief that people love the simplicity of a lean back television service curated to their interests.”

ProSieben is a German mass media company whose multichannel network arm is Studio71 — home to countless popular digital creators. Scripps Networks Interactive is the American media company behind HGTV, Food Network, the Travel Channel, and other lifestyle-leaning media brands.

Share
Published by
Geoff Weiss

Recent Posts

Can creators like iShowSpeed help YouTube win World Cup broadcast rights?

The bidding war for World Cup broadcast rights is in full swing, and YouTube is in the…

32 minutes ago

Top 5 Branded Videos of the Week: A clean sweep from FIFA

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

17 hours ago

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

22 hours ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

23 hours ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

1 day ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

2 days ago