Categories: PoliticsYouTube

Sunday’s Second Presidential Debate Sees 40% Viewership Boost Over First On YouTube

While TV ratings for the second presidential debate, held on Sunday at Washington University, experienced a slight dropoff from the first — a 20% decline from roughly 80 million viewers to 60 million — the tune-in numbers for debate-related videos on YouTube painted a vastly different picture.

Videos of the second debate, including live, traditional, and related YouTube clips, have been watched a total of 124 million times since Sunday, the company wrote in a blog post. This represents a 40% increase in viewership over the first debate, which accounted for 88 million views. And viewers from all over the globe were tuning in — Canada, Mexico, Australia, Great Britain, and Vietnam were the most engaged countries after the U.S. All told, average watch-time of the second presidential debate on YouTube was 25 minutes.

“Of course, many viewers came to YouTube to watch the debate live,” writes news and politics executive Brandon Feldman

, “and we saw over 1.5 million peak concurrent viewers, 5 times higher than the second presidential debate in 2012, and over 2.5 million live watch hours, nearly 6 times higher than 2012.”

Subscribe for daily Tubefilter Top Stories

Subscribe

While CNN notes that the ratings drop on TV from the first debate to the second was likely the result of a Sunday Night Football game and the increasingly negative tenor of the campaign, YouTube said that sketches from late-night shows leading up to the second showdown were among the weekend’s most-viewed. These include Jimmy Fallon’s Donald Trump Calls Madea sketch (3.5 million views) and Saturday Night Live’s Donald Trump vs. Hillary Clinton Debate Cold Open (15.7 million views).

The third and final presidential debate will take place next Wednesday, Oct. 19 in Las Vegas.

Share
Published by
Geoff Weiss

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

2 days ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

2 days ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

2 days ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

2 days ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

2 days ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

3 days ago