Welsh digital phenom Ben Phillips, who is currently racking up a staggering three billion views per month on his Facebook page — where he posts prank-themed skits starring family and friends — is gearing up for his first-ever book release. The 23-year-old will release Sorry Bro! on Nov. 3. The ‘bro’ in the title refers to Elliot Giles — who often falls victim to his schemes.
Sorry Bro!, which is told in graphic novel and scrapbook form, according to the book’s publisher, Blink Publishing, will recount the duo’s meteoric rise from obscurity to social media stardom. In addition to charting career milestones, Sorry Bro! will also feature interactive elements — including pages that serve as spitball targets, comic strips, and guides to help users create their own prank videos.
From spiking Giles’ food and drinks with laxatives to putting superglue in his hair gel, Phillips’ sketches have struck a chord with U.K. audiences — making him one of Europe’s most popular influencers. Phillips, who is repped by WME, boasts a total of 8.4 million Facebook likes (he is seven times more popular than Prince Harry, Blink notes), 1.3 million followers on Vine (where he launched his social career), and 1.5 million subscribers on YouTube.
And by all accounts, these numbers are bound to translate into serious sales. In an exclusive preorder deal with Amazon months prior to Sorry Bro!‘s publishing date, Phillips sold out 5,000 signed copies in roughly 48 hours. He and Giles will also embark on a U.K. book signing tour after the book is released. You can check out the initial book announcement below, and preorder a copy right here.
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