Actress, model, and mom-to-be Molly Sims is slated to relaunch tomorrow her eponymous YouTube channel in partnership with Awestruck — a digital network created by AwesomenessTV and aimed at the burgeoning millennial mom demographic.
Sims, who initially launched her channel in 2013, will share beauty tips, recipes, and family organization tips in weekly videos with her children and husband — the film producer Scott Stuber. At the same time, Sims exclusively announced on her channel that she is pregnant with her third child. “I’m so glad you guys get to go on this journey with me,” she said through tears.
Sims has worked with Awestruck to develop, film, and produce all of the forthcoming content, the network said — including health-related clips and DIY projects. Viewers will also be introduced to Sims’ favorite experts in various lifestyle categories, and glimpse a behind-the-scenes look inside her home.
In addition to Sims, Awestruck recently announced it was launching a YouTube channel to be headlined by Mario Lopez and his family. The network also works with traditional celebs like Zoe Saldana and Snooki, as well as digital-native talent like GloZell Green and Kandee Johnson. Check out a trailer for Sims’ new channel below:
Image credit: Allen Daniel
Lyrical Animation, the production company behind the upcoming Bloodborne film produced by Jacksepticeye, has tapped…
The school has only just begun, but YouTube is ensuring that Mark Rober's class will remain in session…
Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform…
TikTok came to Advertising Week New York 2026 with some big boasts -- and even bigger promises. The…
Over the past five years, as our industry stepped into this new era of short-form…
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…