Connor Franta’s Common Culture Brand Releases Keith Haring-Inspired Apparel Range

Following the launch of a coffee subscription service in March, Connor Franta’s Common Culture brand continues to expand. At VidCon, the YouTube star unveiled the latest addition to his lifestyle company: a limited edition apparel range.

“This collection takes inspiration from one of my favorite artists, Keith Haring

,” Franta told Just Jared Jr. “From his artistry to his activism in the LGBTQ+ community, I admire Keith with all my heart and wanted to pay subtle tribute to his genuine genius.”

The limited edition collection — much of which is already sold out — comprises hoodies, T-shirts, hats, and sweatshirts, which range in price from $25.00 to $60.00. Items in pastel hues are emblazoned with the Common Culture label or quirky eyeball designs. “All designs, visuals, and photographs for our new collection were created/taken with love by Connor Franta,” the company noted on Twitter. After unveiling the collection at VidCon, Franta tweeted, “I’m so damn grateful to be able to do what I do. Thank you all for making every day of my life utterly surreal.”

In addition to apparel, Common Culture also encompasses coffee and music offerings. The coffee subscription service delivers a hand-chosen blend of whole beans on a bi-monthly basis for $24, while Franta’s influencer-driven music label, Heard Well, has also released several compilation albums under the Common Culture moniker.