Following the launch of a coffee subscription service in March, Connor Franta’s Common Culture brand continues to expand. At VidCon, the YouTube star unveiled the latest addition to his lifestyle company: a limited edition apparel range.

“This collection takes inspiration from one of my favorite artists, Keith Haring,” Franta told Just Jared Jr. “From his artistry to his activism in the LGBTQ+ community, I admire Keith with all my heart and wanted to pay subtle tribute to his genuine genius.”

The limited edition collection — much of which is already sold out — comprises hoodies, T-shirts, hats, and sweatshirts, which range in price from $25.00 to $60.00. Items in pastel hues are emblazoned with the Common Culture label or quirky eyeball designs. “All designs, visuals, and photographs for our new collection were created/taken with love by Connor Franta,” the company noted on Twitter. After unveiling the collection at VidCon, Franta tweeted, “I’m so damn grateful to be able to do what I do. Thank you all for making every day of my life utterly surreal.”

In addition to apparel, Common Culture also encompasses coffee and music offerings. The coffee subscription service delivers a hand-chosen blend of whole beans on a bi-monthly basis for $24, while Franta’s influencer-driven music label, Heard Well, has also released several compilation albums under the Common Culture moniker.


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