YouTube has remained rather mum on the success of YouTube Red thus far. But during her keynote address at VidCon this evening, CEO Susan Wojcicki offered a glimpse into the success of the initiative. Wojcicki said that more than half of all watch time for Red is taking place on mobile devices — suggesting the social buzz surrounding its original programming is loud. A Trip to Unicorn Island earned more Twitter impressions when it premiered, YouTube says, than Unbreakable Kimmy Schmidt, House of Cards, and True Detective.
Wojcicki also noted that Scare PewDiePie, a reality series featuring YouTube’s most-subscribed star, boasted audiences that rival the top shows on cable. To this end, Scare PewDiePie is one of three series being renewed for a second season. YouTube is also bringing back Foursome — AwesomenessTV’s high school dating drama starring Jenn McAllister, as well as an as-yet-untitled movie with Smosh about a man who moves into a haunted apartment. While the original series the movie is based on, Part Timers, wasn’t behind Red’s paywall, it was funded by YouTube.
With nine total Red series already live, Susanne Daniels, the company’s global head of original content, previewed six new shows at VidCon this evening. Per YouTube’s official blog, they include:
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