ZEFR is no stranger to venture capital, and it recently pulled in another influx of funding. The digital media company, which helps brands advertise on YouTube, provides them with useful data, and gives them the technology they need to protect their trademarks, has raised $5 million.
Details about the new round are sparse, because ZEFR hasn’t yet announced it directly; instead, the funding news comes from SoCal Tech, which discovered the $5 million in one of ZEFR’s regulatory filings. According to the filing, 10 investors are involved in the new round, though specific contributors are not yet known.
The new round adds to ZEFR’s previous funding. As TheVideoInk notes, the analytics company has raised more than $65 million to date. The largest chunk within that total is a $30 million round led by Institutional Venture Partners in 2014.
ZEFR was founded in 2009 as Movieclips. The company rebranded in 2012, and it sold Movieclips to Fandango for an undisclosed sum in 2014.
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