Categories: YouTube

Google Debuts Wacky 360-Degree Short From Spotlight Stories Series Entitled ‘On Ice’

Google’s Advanced Technology and Projects (ATAP) group, an in-house lab that develops groundbreaking tech in the mobile realm, has just released its second 360-degree short film on YouTube. Entitled On Ice, the 46-second short succeeds Special Delivery, which debuted last Christmas.

On Ice can be viewed on the Google Spotlight Stories YouTube channel or on the Google Spotlight Stories app — which launched last May and features 360-degree shorts created by well-known filmmakers in order to show off Google’s mobile VR chops. (Spotlight Stories is a division of ATAP.) Using Google Cardboard, the company’s VR headset, the films can be experienced in 3D.

On Ice, about a sci-fi-themed ice capades show, was directed by Emmy winner Shannon Tindle, who said of the piece, “It’s a stupid idea — and everybody loved it.” The plot consists of a bear skating onto an ice rink in the middle of a sci-fi themed spectacle and attempting to steal the spotlight from the show’s flamboyant star. Check it out below:

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Published by
Geoff Weiss

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