Amazon announced this morning its first daily, live show — aptly entitled Style Code Live. The interactive series will be free for all viewers at www.amazon.com/stylecodelive and is slated to stream weekdays at 9 pm EST.
The half-hour broadcast will be headlined by a trio of fashion-forward hosts, including social media celebrity Frankie Grande, ABC News correspondent Rachel Smith and former TRL host Lyndsey Rodrigues.
As a new format for Amazon, the show will pack a slew of interactive features, including a live chat so that viewers and hosts can communicate and share tips at any time, as well as a carousel underneath the live player so that viewers can purchase products being discussed in real-time on Amazon. A Style Code “Love Bag” is also clickable throughout and functions as a sort of virtual applause system.
“We’re live, interactive, and covering the latest trends in fashion and beauty each weeknight,” said the show’s executive producer, Terence Noonan, in a statement. “We are building a community.”
Tonight’s premiere will feature Danielle Bernstein, founder of the fashion blog WeWoreWhat. And later this week, Meghan Trainor, Keri Russell and YouTube star Tati Westbrook are set to appear.
The show is currently available on desktops, with mobile viewing coming soon, Amazon said.
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