Beauty, fashion, and lifestyle vlogger Elle Fowler (also known as AllThatGlitters21) is getting married, and BRIDES Magazine wants to help her prepare for the big day. For the upcoming 2016 season of the BRIDES Live Wedding web series, the wedding publication brand will let audiences help plan elements of Fowler’s nuptials.
Produced in partnership with Collective Digital Studio (CDS), the four-part BRIDES Live Wedding series featuring Fowler will take viewers through the 27-year-old vlogger’s entire wedding planning process. BRIDES editors will help plan portions of Fowler’s wedding that web series viewers (including any of Fowler’s 1.3 million YouTube subscribers) can vote on, such as the digital creator’s honeymoon, wedding-day look, bridal gown, and more. Fowler’s BRIDES Live Wedding episodes will incorporate products and services from sponsors including Monique Lhuillier, Sandals Resorts, and Mary Kay.
“Through her YouTube channel, Elle Fowler helps girls with beauty, fashion, and lifestyle advice, which is very in line with what we do for women as we guide them from engagement through the big day and beyond,” said Keija Minor, editor in chief of BRIDES, in a release. “We look forward to working with our online audience to plan her the wedding of a lifetime.”
“I am so excited to be working alongside the BRIDES team to plan my dream wedding,” added Fowler. “With the BRIDES editors behind my ceremony and reception, I know everything is going to be perfect. I wouldn’t trust my wedding planning to anyone else!”
This is the second time CDS and BRIDES have teamed up for the BRIDES Live Wedding series. In May 2015, the two companies helped plan an American couple’s wedding with the help of YouTube stars Chelsea Briggs, Alexandrea Garza, and Meghan Rienks. Each digital creator contributed her area of expertise to the series’ creation: Briggs hosted the episodes, Garza helped with wedding decor ideas, and Rienks provided beauty and hair advice for the bride-to-be.
You can participate in the planning of Fowler’s wedding some time in 2016 via Brides.com or the official BRIDES YouTube channel.
COVID changed things for our industry. Lockdowns meant millions of people suddenly found themselves at…
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…
If you've followed Kai Cenat's Mafiathon events over the years, then you know that the…
If you love to share your Spotify Wrapped, but you don't want to wait until…
Two years after it initially studied eating disorder videos on YouTube, the Center For Countering Digital Hate (CCDH)…
TikTok was one of the first social media companies to add labels to AI-generated content. Those…