Adidas, ESPN Team Up For Short Films Inspired By ‘30 For 30’

Despite the fact that it shut down Bill Simmons’ Grantland, ESPN continues to roll out new episodes of 30 for 30, the acclaimed documentary series co-created by Simmons. In fact, the 30 for 30 style is expanding, and one of ESPN’s new video series adopts a similar tenor. Adidas, ESPN Films, and branded media production company Process are behind Pioneers, a trio of short films that explore fascinating figures within the sports world.

Each Pioneers episode runs in the 5-7 minute range and focuses on a particular subject. The first one to see release, The Mark Gonzales Ride, goes inside the psyche of its titular skateboarder. Another, Royal in Hollis, follows the life, career, and community work of former NBA player Royal Ivey. The most stylish of the three shorts, however, is titled The Fosbury Flop

. It uses a voice-over narration and a touch of wit to examine Dick Fosbury’s invention of his signature technique, which revolutionized the sport of high jumping.

Like with the 30 for 30 series, Pioneers strives to shed light on interesting stories in the corners of the sports world. “While each of the films is distinctive, they all deal with original thinkers, all people who charted unique paths and live outside conventions and rules,” said Tim Perell, CEO of Process, in a press release.

Subscribe for daily Tubefilter Top Stories

Subscribe

The three short films were compiled together to form a half-hour TV program that aired on ESPN on December 20th. If you wish to check out the program’s encore performance, tune into ESPN2 at 2 PM EST on December 26th.

Share
Published by
Sam Gutelle

Recent Posts

After spending decades in Hollywood, UTA’s Co-Founder has a new gig: A call-in show on Twitch.

What do you do if you’re a Hollywood lifer who is without a full-time job…

41 minutes ago

A fresh creative team will lead Skibidi Toilet into the future

It's been a while since we last checked in on the internet's favorite human-headed toilet…

2 hours ago

“All good dates must come to an end”: Amelia Dimoldenberg says goodbye to ‘Chicken Shop Date’

After 12 years and more than 100 episodes, Amelia Dimoldenberg is bringing her signature series to an…

3 hours ago

Google signs MrBeast for a multiyear deal promoting Gemini, Google Health, Fitbit

MrBeast is having quite the week. Just a day after the debut of his and…

21 hours ago

TikTok is bringing the battle for sports fan attention back to the NFL gridiron

Days before the start of the 2026 NFL season, TikTok has renewed its partnership with the most-watched sports…

1 day ago

Want people to pay attention to your movie trailer? Turn it into a playable game.

Next month, a film titled Street Fighter will revive a franchise that began with a series of…

1 day ago