Vine Adds Personalized Suggestions Channel To Help Users Discover Content

Vine has a new way to help users discover content and Viners they might want to follow. The six-second video-capture app has launched a personalized channel feature with suggestions catered to users’ preferences.

The new personalized channel, dubbed “For You,” will use Vine’s algorithms to determine which videos a user might like to watch. Vine didn’t disclose how this algorithm works, but “For You” could possibly select content based on a user’s past video views, followed users, favorited videos, and more. A user will see his or her custom channel with recommended videos at the top of the app with a note saying “Vines we think you’ll love.” The user can then tap the “For You” channel section to discover new content (as well as other users) Vine believes matches that user’s interests.

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“Our home feeds on Vine are filled with posts from the accounts we follow across comedy, music, sports and more,” wrote Luis Tandalla, a Vine API Engineer, in a company blog post. “The world of entertainment on Vine extends far beyond our home feeds. There’s a ton of great content created by accounts you may not follow, and we’re bringing those posts to you.”

Vine’s new channel feature comes at a time when the video platform is becoming less popular with brands. Tubular Labs discovered only 4% of all the branded digital videos published by 40 major brands in the last three months ended up on Vine. While the stat isn’t necessarily great news for Vine, the platform still has plenty of content to highlight via the new suggested channel feature. For example, Michelle Obama recently used Vine to make public service announcements for her “Better Make Room” higher education campaign.

Tandalla said the “For You” personalized channel feature is rolling out to iOS users first, and will soon be available for Android users, as well.