Google has a new ad showing small business owners the efficacy of YouTube advertising. The Alphabet-owned internet giant released a video spot featuring The Simpsons character Homer Simpson, who successfully uses YouTube video ads to boost his business presence.
Google’s YouTube spot, created by ad agency Camp + King, starts off with original footage from The Simpsons’ season four episode “Mr. Plow,” in which Homer starts up his titular snow-plow business after a massive snowstorm hits his hometown of Springfield. The YouTube ad shows Homer struggling to attract customers after following the traditional marketing method of putting flyers on car windshields. But then, Homer’s daughter Lisa hops on the computer and sets Mr. Plow up with a TrueView advertising campaign, resulting in a stream of phone calls for the business.
The Homer Simpson-themed ad was referenced in a blog post from Google business tips blog. The post outlines why YouTube advertising isn’t just reserved for big businesses. Google notes video advertising on its online video site is a “powerful tool for small and medium businesses which actually make up the majority of the video advertisers on YouTube.” In fact, Google notes the amount of small- to medium-sized businesses on YouTube has doubled since 2013.
In addition to Mr. Plow’s YouTube ad success, Google describes how the Ole Smoky Moonshine distillery used TrueView advertising to reach local consumers interested in adding alcohol to their holiday beverages. “To raise brand awareness ahead of the holiday season, the company partnered with their agency VaynerMedia to introduce the ‘C’mon Live a Little’ tagline among their key audience of 21-to-34-year-olds in zip codes near their distilleries,” Google writes. “The campaign featured a series of short TrueView video ads which drove a 22% increase in brand awareness and 1,115% increase in related keyword searches.”
Watch The Simpsons-themed YouTube ad from Google below:
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