Among A Flurry Of Updates, Vessel Rolls Out “Threads” To Engage With Mobile Viewers

Online video platform Vessel is now almost one year old, and as it nears its first birthday, it has received some new features. As revealed in a new blog post from Vessel Head of Product Lonn Lee, creators will soon be able to interact with their fans on the Vessel app thanks to short videos called “threads.”

Creators can use threads to pose questions to their viewers, raise specific topics of conversation, or launch challenges among their fans. On Vessel’s side of things, threads represent an increased focus on mobile communities, which online video companies and app builders have lately sought to cultivate. “The result [of threads] is a fun exchange of ideas, entertainment and insight between creators and fans from around the world,” writes Lee in his post

Beyond threads, Vessel also announced a number of smaller additions to its platform. Among other new features, users can now utilize expanded notifications, nested comments, accounts linked to Facebook and Google, and PayPal support. For more details about all of the changes within Vessel’s latest update, check out the platform’s blog.