Josh Hutcherson, Jena Malone Star In Canon-Branded Digital Short

In April, camera company Canon and Hollywood heavyweight Ron Howard launched a contest called Project Imagination, which searched for the best trailer from among a group of user submissions. Half a year later, the winning trailer has been turned into a short film, with Hunger Games stars Josh Hutcherson and Jena Malone in the lead roles.

The short film in question is titled “The Rusted,” and it is based off “Tainted Water,” the Project Imagination-winning trailer created by young filmmaker Mark Mukherjee. Hutcherson and Malone portray a brother and sister who are harried by supernatural forces within their home. Hutcherson also served as the film’s co-producer, while Kat Candler

directed it.

“The Rusted” can be viewed in its entirety on the Canon website and YouTube channel:

Subscribe for daily Tubefilter Top Stories

Subscribe

If you missed your chance to submit a trailer to Project Imagination, don’t fret; the contest has been around in some form since 2011, so there seems to be a good chance it will return in the future.

Share
Published by
Sam Gutelle

Recent Posts

Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down

Roblox is launching a new monthly subscription program that gives players discounts on in-game purchases--but…

11 hours ago

College is a great place to be a creator, so Gen Z is chasing scholarships on TikTok

Where do Gen Z students look when searching for scholarships they can apply for? According to a…

11 hours ago

Top 5 Branded Videos of the Week: “Can you hear me now?”

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

12 hours ago

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

3 days ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

4 days ago