Vine Debuts New Tools That Spotlight Music Within Six-Second Videos

Vine, in spite of its six-second time limit, has become a valuable tool for musicians looking to produce, remix, and distribute tunes. In order to assist its community of songsters, the Twitter-owned video platform has rolled out a number of new features that enable its users to create, discover, and identify musical tracks.

Vine introduced its new tools in a blog post on a freshly-minted landing page called Music on Vine. Up first is a discovery aid called Featured Tracks, which lets its users search a listing of songs people are using in their Vines. From there, users can add tracks they like into their own Vines.

Another one of the new tools hones in on tracks played within specific Vines. By tapping on a music note icon to the right of a video’s title, users can identify the songs used in that video, Shazam-style. Vine used a six-second video of its own to display this function in action.

The final of the three new features is called “Snap to Beat,” and it provides a selection of backing tracks that users can match up with the music they create within their Vine videos. “They sound like they never end, feel like magic, and are only possible on Vine,” the platform wrote of its backing tracks.

All of these tools will assist the content creators who have chosen Vine as a home for musical expression. In its introductory post, Vine highlighted a number of these creators, including 17-year-old Shawn Mendes, who has gone from a kid making six-second riffs in his home in Ontario to a mainstream star. Music on Vine will assist established musicians like Mendes while also facilitating the rise of a new wave of short-form songmakers.