The club of YouTube stars-turned-authors is welcoming a new writer to its ranks. Matthew Santoro, who boasts over 4.2 million subscribers on his YouTube channel, will pen a new book from Penguin Canada called MIND=BLOWN.
A release describes Santoro’s upcoming book as a “collection of weird, hilarious, and crazy facts about the world around us,” mimicking the format and topics of his YouTube channel. Santoro’s MIND=BLOWN will provide fascinating facts and stories about science, technology, and history, all of them infused with a bit of the digital star’s well-loved humor. Justin Stoller at Penguin Canada, Joel Rickett at Viking UK, and Marian Lizzi at Perigee U.S. obtained global co-publishing rights to MIND=BLOWN through Collective Digital Studio and Marc Gerald at The Agency Group.
With his upcoming book, Santoro will join many other YouTubers who have become published authors. Those digital stars who already have titles to their names include Shane Dawson, iJustine, and Connor Franta. Recently, several more creators, like PewDiePie and Tyler Oakley announced book deals and impending publication dates. Plus, Grace Helbig just announced her second book’s February 2016 release date; her first literary effort was a New York Times bestseller.
MIND=BLOWN will be published in August 2016.
Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window…
It’s no secret that streaming services are struggling to keep pace with YouTube. Google’s video…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Update: Meta has reversed course in response to community backlash. In an update posted July…
Netflix is making another addition to its lineup of creator content, and this time, it's adding…
The summer of 2026 includes the 250th birthday of the United States, but it's also…