Grapevine, IT Cosmetics Host Contest To Find Next YouTube Beauty Star

Grapevine is helping a cosmetics company find its next big YouTube stars. The media agency, which partners beauty vloggers with brands for sponsorships and branded entertainment, has teamed with makeup company IT Cosmetics to host the 2015 IT Girl Contest.

The IT Girl contest seeks to find three creative young women to be dubbed the IT Girls of 2015. Established, up-and-coming, and even first-time YouTube beauty vloggers can participate in the contest. The three winners of the IT Girl contest will receive $5,000 in cash, a fully-paid trip to New York City, and the chance to collaborate with IT Cosmetics founder Jamie Kern Lima on a video for a new product. Plus, 250 random participants will receive $200 each in beauty products, with 20 finalists taking home goodies worth a collective $16,000.

The IT Girl contest is a three-part process. First, YouTubers enter their channels into the contest by June 14, 2015

(even if they have never created a video yet). Next, participants can upload a video from June 26-28, centered around the theme of “Your Most Beautiful You”; 20 finalists will be selected by July 1. In the next round of the contest, the finalists will upload a “problem/solution” video between July 16 and 18, with the three winning IT Girls announced on July 28.

“Though established YouTube gurus seem to have the upper hand here, I’m optimistic about what first-time vloggers have in store,” said Grapevine’s marketing lead Danny Wong. “This is the perfect excuse for folks to upload their first YouTube video to share their knowledge and truly express their creativity. I suspect newly-minted YouTubers will surprise us.”

You can read more of the official rules and enter the IT Girl contest by visiting the campaign’s official site.