Categories: ArticlesFusionNews

Sofia Vergara, Fusion Partner On Upcoming Snapchat Reality Series

Fusion announced at the end of April 2015 it would bring five new web series to Snapchat. Now, the youth-skewing network will debut another piece of video content on the fleeting message-based app. Fusion has partnered with actress Sofia Vergara’s son, Manolo González Vergara, to create the series Vergaraland, exclusively for release on Snapchat Discover.

Produced in conjunction with Sofia Vergara’s talent management and marketing firm Latin World Entertainment, all six episodes of Vergaraland will give audiences a behind-the-scenes look at Vergara’s acting career, all from Manolo’s perspective. Vergara’s son noted in a release how Snapchat will be the perfect “home for a tongue-in-cheek retrospective of my mother’s career.”

“Sofia Vergara is undoubtedly one of the

most successful television actresses today, and she is also an incredible business woman, entrepreneur, and loving mother,” said Fusion CEO Isaac Lee. “We are thrilled to be partnering with Sofia and Manolo, who epitomizes Fusion’s young, diverse, connected audience, on a series that we hope entertains and inspires our Snapchat users.”

Subscribe to get the latest creator news

Subscribe

“Manolo finally graduated and I am very happy for his alliance with Fusion to create such an innovative series,” Vergara added. The actress has previously appeared with her son on the web series Mi Vida Con Toty from Electus Digital.

Vergaraland is set to debut on Fusion’s Snapchat Discover channel sometime this summer.

Share
Published by
Bree Brouwer

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

16 hours ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

17 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

17 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

19 hours ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

22 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago