ASAPScience Uses Science To Explain #TheDress

Everyone on the Internet is going crazy about #TheDress, which appears white and gold to some people and black and blue to others. How can one ugly dress cause dress cause such a divisive response? Thanks to their knowledge of psychology and perception, the two guys at ASAPScience have provided an answer. Gregory Brown and Mitchell Moffit have shared a video that provides a definitely explanation for all of this dress nonsense.

Brown and Moffit wasted no time preparing a video as soon as #TheDress became the Internet’s latest fad. On their YouTube channel, which has more than 3.4 million subscribers, they explain how the difference in opinion results from a psychological phenomenon called “color constancy,” which causes our perceptions of specific shades to shift based on the influence of surrounding colors.

Meanwhile, on Twitter, Brown has offered his own thoughts on the dress’ color with a hilarious “Uptown Funk”-related tweet:

Brown and Moffit, who have answers plenty of divisive questions on their YouTube channel, will soon join the list of YouTubers who sport their own book deals. The duo’s first foray into the literary world, published by Scribner, will be titled AsapSCIENCE: Answers to the World’s Weirdest Questions, Most Persistent Rumors, and Unexplained Phenomena, and it arrive on shelves on March 17th. It will contain the same level of expertise Brown and Moffit bring to their YouTube channel, and even though they’re totally wrong about what color that dress is (team white and gold forever!), their book will be a must-read for curious sorts.