Oxygen is targeting younger women with a new, upcoming original program. The NBC-owned media company has partnered with StyleHaul to produce a docu-reality series all about some of YouTube’s hottest fashion and beauty vloggers.
Oxygen announced on its blog the working title of the show is Survival of the Clickiest and the docu-reality series will be about how “with no rules, no backup plans, and plenty of haters, life outside the online bubble is never as glamorous as it seems” for YouTube vloggers.
Clickiest will follow the yet-to-be-announced fashion and beauty online video stars as they figure out how to stay competitive in the vlogging world as well as juggle family, followers, and friends. The program will also delve into the new opportunities, brands, and companies these burgeoning celebrities have attracted due to their massive social media popularity.
“The idea behind the show is for us to celebrate the success and entrepreneurial spirit of our talent, who have not only been able to build these incredibly engaged fan bases, but are also now starting to develop their own fashion lines and product extensions, and are really turning their vlogs into amazing businesses,” said Mia Goldwyn, Chief Content Officer at StyleHaul, to The Video Ink.
Survival of the Clickiest will be produced by Lentos Brand and Trium Entertainment, LLC (the company behind James Franco’s AOL series Making a Scene with James Franco). Mark Koops, Eric Day, Ronak Kordestani, and Stephen Lentini will executive produce. The show is one of four recently-announced titles Oxygen is developing under its female and millenial-focused re-branding.
Even though no casting announcements have been revealed as of yet, it’s a given that least some of StyleHaul’s creators will be featured on Clickiest. The network is home to more than a few of the top beauty and fashion vloggers around, like CurlybyNature21 and ItsMyRayeRaye who just signed with StyleHaul this week.
Goldwyn believes the final talent on Survival of the Clickiest will amass a combined total reach of 10 to 15 million subscribers. If picked up, Clickiest could debut sometime in 2015 (though a release date hasn’t been announced yet, either).
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