StyleHaul Signs YouTube Beauty Stars CurlyByNature21, ItsMyRayeRaye

StyleHaul is adding to its talented roster of fashion and beauty content creators. The multi-channel network (which recently hired a new head of consumer products) has signed YouTube vloggers Alyssa Wallace (aka Alyssa Forever/CurlyByNature21) and Raye Boyce (aka ItsMyRayeRaye).

Both Wallace and Boyce are both popular for their makeup and hair tutorials, coverage of fashion trends, product highlights, and more. Boyce has over 600,000

subscribers with 1.5 million views a month, while Wallace currently boasts more than 245,000 subscribers and 1.1 million views a month. Wallace was also awarded the title of Beauty Blogger of the Year by Allure Magazine in 2014.

“This is very exciting for StyleHaul and the industry as a whole,” wrote a StyleHaul rep in the release. “Curly By Nature (Alyssa Forever) and Raye are ‘it girls in the fashion and beauty space and create innovative and inspiring content for their millions of fans across all of the social platforms.”

StyleHaul is already home to many top-level beauty and fashion creators from YouTube, including Zoella and Dulce Candy. Recently, Europe’s RTL Group acquired a controlling stake in the beauty MCN for a reported price of $107 million, bringing the network’s total valuation to about $150 million.

The MCN now boasts over 5,000 different content creators with roughly 200 million combined subscribers.