Maker Studios Heads To Television

Maker Studios is prepping for its television debut. The multi-channel network with a talent roster of more than 55,000 YouTube channels worldwide that was recently acquired by Disney in a deal worth up to $950 million will use its new multinational mass media parent company’s assets to its advantage.

Maker announced at Cannes, France’s global entertainment market MIPCOM that it’s set to air a “Maker branded special” in October 2014 on the Disney Channel as part of the cable network’s annual programming event “Monstober”. The special will be comprised of two 11-minute episodes airing together as a standard 22-minute TV program and will feature an “unscripted clip series hosted by top digital and traditional talent” showcasing the best “Halloween-themed content from the Maker network” in addition to “vignettes and sketches” produced specifically for the Disney Channel.

Maker will also produce a similar special for Disney’s XD cable and satellite channel

, featuring the best prank videos from Maker’s network.

Subscribe to get the latest creator news

Subscribe

The “Monstober” special is what Maker hopes will be the first in a prolific catalog of branded blocks of programming, packaged especially for television (and, presumably, other premium, subscription-based video on-demand platforms). With an extensive list of creators producing thousands of videos a month, garnering more than 9 billion monthly views around the globe, the MCN undoubtedly has an exhaustive amount of programming that can be culled together for any particular type of clip show, in any particular market, for any particular type of audience.

Maker Studios also announced more blocks of curated programming are in development with Disney Channels Worldwide. If the specials stateside do well, except television programs to hit cable and digital broadcasts around the world, both on and off Disney owned-and-operated entities.

Share
Published by
Joshua Cohen

Recent Posts

With 500,000 sellers in the U.S. alone, TikTok touts the safety features of its Shop

Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…

9 hours ago

Wesley Wang’s viral short film got 4.4 million views. A feature adaptation is in the works.

Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…

10 hours ago

Creators on the Rise: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

12 hours ago

Newsletter platform beehiiv prepares for expansion with $33 million Series B

A major player in the burgeoning newsletter industry has made a sizable addition to its…

1 day ago

Meta promotes original content on Instagram, launches bonus program on Threads

Meta has kicked off the week with a pair of announcements that should make its creator…

1 day ago

Top 5 Branded Videos of the Week: MrBeast’s latest sponsored smash is fun for all ages

MrBeast continues to show us that he's in a league of his own as far as…

2 days ago