MIPCOM

• Creators are the new unscripted TV. Now they’re getting access to some famous formats.
• Your essential preview for MIPCOM Cannes’ creator-forward festival programming

  We already unveiled MIPCOM 2025's biggest creator economy additions and expansions, including a major presence from YouTube. But there's a lot more to look forward to at this event, so ahead of its kickoff this Monday, we wanted to highlight the speakers and programming that will help make this year's MIPCOM the best yet.

  
• MIPCOM Cannes revamps to embrace the “generational shift” that is digital content creation

  "The creator economy marks the biggest generational shift MIPCOM has ever seen," Lucy Smith, MIPCOM Cannes' director, said in a statement. "It is no longer emerging--it’s arrived, signaling a new era of storytelling, distribution, and monetization. Everything we are staging this year has the singular focus of bringing together mainstream media and the creator economy."

  
• Have you heard? VSauce returns, KSI tries to turn a profit on YouTube, and MrBeast’s predictions come true.

  Michael Stevens returned to the VSauce channel, KSI discusses his YouTube finances, and MrBeast predicted the future.

  
• Vimeo Launches Transaction-Based Global TV Store, Announces Content Deal With Starz
• Dwayne ‘The Rock’ Johnson Headlines YouTube Red’s New Slate Of Funded Shows
• YouTube Red Renews Joey Graceffa’s ‘Escape The Night’ As Service Reports Steady Growth
• Maker Studios Heads To Television
• 'Sophia's Diary' Creators Back With 'Final Punishment' ARG, Series