Unruly Rolls Out Ad Video Format That Adapts To The Page Around It

The team at Unruly Media often sheds light on interesting statistical finds related to social advertising, but Unruly’s latest update concerns its own product. It has launched Unruly In-Feed, a new ad format that allows brand content to dynamically adapt to the layout around it.

In-Feed advertising makes of what Unruly calls “Liquid Layout Technology”, which is a fancy way of saying the In-Feed ads dynamically reshape themselves depending on the look of the content around them. This technology is a strong development on mobile devices, where Unruly claims it offers a “truly native” experience. The company’s press release cites a recent report that claims 70% of all video views will come on mobile devices by 2016.

“There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or banner,” said Scott Button

, Founder and CEO at Unruly, in a release. “Facebook premium video ads are set to shake up the video ecosystem and Unruly is now providing advertisers with even more choice, allowing them to launch in-feed video ads across the Open Web, in premium media environments.”

The first brand to make use of the new In-Feed ads is Adidas. The shoe company has employed the chameleonic new service as part of its #predatorinstinct campaign, so keep an eye out for those videos across the web. If Unruly’s In-Feed as are truly as native as advertised, pointing out Adidas’ content may require a close look.