After four years of preparation, Kurt Hugo Schneider’s feature-length film has been released, but in a very unconventional way. College Musical debuted last night on Schneider’s YouTube channel as a live stream, and now it’s available for download on iTunes.
While a total viewer count for the live stream isn’t available, a tweet from Schneider reveals that it reached at least 10,000 viewers at once:
A few hours after that, he tweeted that the hashtag #CollegeMusical was trending on Twitter:
If you missed the live stream last night, you can now download College Musical from the iTunes store. There, the film already has a rating 4 ½ stars; granted, most of these probably came from the people who left comments like “I can’t wait!”
Quite frankly, that seems to be what the fans want. Hopefully, with Schneider’s success with College Musical, we’ll see more of this kind of strategic, business-like thinking from more creators in the future.
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