YouTube To Block Indie Labels Who Do Not Sign Music Service Contract

After several delays, YouTube is almost ready to launch its streaming music service, which will compete with programs such as Spotify. While YouTube has come to terms with most of the labels it wishes to feature in its music library, there are a few holdouts, and the Google-owned site has responded by blocking those labels’ music videos.

According to FT, which first reported the story, about 10% of the music industry has not yet agreed with the terms of YouTube’s new service. These holdouts include XL Recordings, whose artists include Adele and The XX, and Domino, whose artists include the Arctic Monkeys and Franz Ferdinand. In general, the labels in question represent indie artists; the major players in the music industry have already signed up for the service.

These holdouts are refusing to sign YouTube’s contract because they believe the deal–which would license tracks for the new service–contains revenue-sharing terms that are too aggressive. The squabbles between YouTube and indie labels were first reported back in May

, when the site was first accused of strongarm tactics. Since then, several labels have turned to the European Union, which they hope will intervene in the dispute.

Subscribe to get the latest creator news

Subscribe

In the meantime, the holdouts will see their respective artists’ music videos blocked on YouTube as the site makes good on its promise to black out dissenting labels. According to YouTube head of content Robert Kyncl, this process will begin “in a matter of days,” so get your “Rolling In The Deep” plays in while you still can.

As it attempts to resolve this dispute, YouTube will begin testing its music service, which was first rumored for a late 2013 release. Therefore, we can expect the service to arrive soon, with or without the current holdouts.

Share
Published by
Sam Gutelle

Recent Posts

With 500,000 sellers in the U.S. alone, TikTok touts the safety features of its Shop

Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…

12 hours ago

Wesley Wang’s viral short film got 4.4 million views. A feature adaptation is in the works.

Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…

13 hours ago

Creators on the Rise: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

15 hours ago

Newsletter platform beehiiv prepares for expansion with $33 million Series B

A major player in the burgeoning newsletter industry has made a sizable addition to its…

1 day ago

Meta promotes original content on Instagram, launches bonus program on Threads

Meta has kicked off the week with a pair of announcements that should make its creator…

1 day ago

Top 5 Branded Videos of the Week: MrBeast’s latest sponsored smash is fun for all ages

MrBeast continues to show us that he's in a league of his own as far as…

3 days ago