America’s Finest News Source is taking aim at America’s Finest Content Aggregators. The Onion has launched Clickhole, a parody of sites like BuzzFeed and Upworthy.
Clickhole, which was first announced at The Onion’s Digital Content Newfronts presentation, parodies every aspect of BuzzFeed’s signature style. It includes quizzes (“If I Ordered Fries, Would You Have Any?“), listicles (“16 Pictures Of Beyonce Where She’s Not Sinking In Quicksand“) and a number of videos. One of the first video entries on the site parodies Upworthy’s click-baiting headlines by telling viewers “This Video Seems Silly, But Makes A Good Point”.
As with the rest of The Onion’s satirical news coverage, some of Clickhole’s article could be easily mistaken for content it parodies. While Clickhole is making fun of BuzzFeed’s ability to aggressively farm clicks, it will probably draw plenty of traffic of its own. Keep it in mind the next time a deceptive headline pops up on your Facebook feed.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…