The Onion Launches Clickhole To Take Shots At BuzzFeed And Upworthy

America’s Finest News Source is taking aim at America’s Finest Content Aggregators. The Onion has launched Clickhole, a parody of sites like BuzzFeed and Upworthy.

Clickhole, which was first announced at The Onion’s Digital Content Newfronts presentation, parodies every aspect of BuzzFeed’s signature style. It includes quizzes (“If I Ordered Fries, Would You Have Any?“), listicles (“16 Pictures Of Beyonce Where She’s Not Sinking In Quicksand“) and a number of videos. One of the first video entries on the site parodies Upworthy’s click-baiting headlines by telling viewers “This Video Seems Silly, But Makes A Good Point”.

Subscribe for daily Tubefilter Top Stories

Subscribe

As with the rest of The Onion’s satirical news coverage, some of Clickhole’s article could be easily mistaken for content it parodies. While Clickhole is making fun of BuzzFeed’s ability to aggressively farm clicks, it will probably draw plenty of traffic of its own. Keep it in mind the next time a deceptive headline pops up on your Facebook feed.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark

Each week, we handpick a selection of stories to give you a snapshot of trends,…

8 hours ago

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…

9 hours ago

MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you

There's a new creator-led line of monthly build kits arriving at a major home goods…

11 hours ago

After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse…

1 day ago

Spotify is doing creator memberships, and also AI-generated podcasts

The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That's…

1 day ago

Are male and female social media accounts floating in gendered political bubbles?

On the heels of a study that examined political polarization on social media feeds, a…

1 day ago