Viral Spiral just extended its distribution network in a very big way. The London-based entity that connects brands, marketers, production companies, and publishers with a network of Vine, YouTube, and other breeds of social media influencers, as well as a vast library of highly shareable online video content and viral video fodder recently inked a deal with Getty Images.
Thousands of clips from Viral Spiral’s growing catalog of online videos will soon be made available on Getty Images’ global database. The partnership gives Getty Images’s tens of thousands of customers from around the world easy access to a stellar collection of videos and increases Viral Spiral’s licensing business, to the benefit of itself and the creators with which the company works.
“We are excited, through this partnership, to be able to offer Getty Images’ customers the ability to license the hottest video content to be found online,” Viral Spiral CEO, Damian Collier said in the release. For a look at what that “hottest content to be found online” entails, check out Viral Spiral’s most recent reel, in which you can see some of their content show up in spots for Coca-Cola, Honda, Google and other recognizable brand names.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In summer 2021, a Wall Street Journal investigation found that TikTok’s recommendation algorithm could suss…
Next month, Jaron Brower will take the stage at VidSummit 2026 to tell attendees exactly…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…
Can one of China's biggest video hosting sites compete with the titans of the Western…