The BBC has struck a partnership that will allow its 4.7 million Twitter followers to get all the news they desire without having to leave their feeds. The top worldwide news channel has reached an agreement with the Twitter Amplify program, through which it will embed news clips inside of its tweets.
Twitter launched Amplify over the summer, with a whole slew of reputable news sources signing up to roll video inside of tweets. Twitter benefits by running ads against the videos, and the brands benefit by gaining more intimate access to their followers.
The BBC plans to take advantage of that access by launching #BBCTrending, a new program tailored to Twitter users. “Being a part of this new project is thrilling,” said Anne-Marie Tomchak, which will host #BBCTrending. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
#BBCTrending is already in production. Expect it to be timely, fast-paced, and oh-so-British.
Good Good CEO Matt Kendrick says the company has "removed people responsible" for its disastrous…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the…
After years of producing educational videos through his and his brother's nonprofit Complexly, Hank Green…
Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…
If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…