YouTube Wins An Emmy For Its Technology And Engineering Achievements

Netflix may have made headlines at the Primetime Emmys, but the Technology and Engineering branch of the esteemed television awards belongs to YouTube. The online video sharing leader will take hope an Emmy for creating a platform capable of handling the thousands of hours of video uploaded to it each day.

According to CNET, YouTube is winning the award for three of its technical achievements. The “parallel media transcoding engine” Hydra is the hardest of the three to understand, and to be honest, five minutes of Googling have me no closer to comprehending what it actually does. The second achievement is Viper, a processing framework that has seriously upped the site’s upload speed; with its help, 60% of YouTube uploads now go live in under a minute. The final achievement is the ContentID, which automatically flags videos that infringe copyrights. Despite some controversy surrounding its ethics

, ContentID has made copyright claiming more efficient than ever and has spawned an entire sub-industry of its own.

“It’s great to receive acknowledgement on the Emmy,” said Jason Gaedtke, the engineering director of video infrastructure at YouTube. “We’re often the guys behind the scenes, keeping the lights on and making sure things are running.”

Subscribe to get the latest creator news

Subscribe

While the Engineering Emmy will be the first one won this year by YouTube itself, but some of the site’s most superb programs–including The Lizzie Bennet Diaries–bagged Creative Arts Emmys of their own back in August. Of course, without the framework put in place by YouTube’s engineering team, there would be no YouTube, period. These guys deserve the recognition they have earned.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

12 hours ago

Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…

14 hours ago

What if livestreamers could do product placement without real products?

Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…

15 hours ago

After working with Congressional reps, the Creators Caucus heads to the Senate

What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…

15 hours ago

Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their…

2 days ago