Dolphin Targeting Women, Latinos With ‘In Bloom’ And ‘South Beach’

Dolphin Digital Media was responsible for co-producing three of 2012’s biggest web series hits: Cybergeddon, H+, and Aim High, all of which earned Streamy Award nominations (with only Aim High failing to win at least one). During Digital Content Newfronts, Dolphin announced its slate for 2013, which includes a lengthy soap opera called South Beach and a teenage musical titled In Bloom.

Dolphin’s previous releases all utilize big name talent, with directors Bryan Singer, Anthony Zuiker, and McG involved in H+, Cybergeddon, and Aim High, respectively. All three of those series were oriented towards men, but In Bloom, which is centered around a “high school girl discovering her voice,” sets a different precedent. Its executive producer is former teen star Ashley Tisdale, and its director, Andy Tennant, made his name with female-oriented films such as Ever After and Sweet Home Alabama. Therefore, Dolphin is one of several production companies at Newfronts that pledged to make more content for women.

Dolphin’s other notable upcoming series is South Beach, a soap set in Miami. It will detail the various relationships arising from a rivalry between two opposing record companies, and, like In Bloom, it is aimed at a prominent demographic: Latinos. Half of the cast is Latino, as Dolphin will attempt to attract the Internet’s growing Hispanic demographic. South Beach is unusually long for a web series, at ten hours in total length; as it did with Cybergeddon, Dolphin may try to repackage South Beach for TV once it finishes its run on the web.

Given the quality of Dolphin’s previous releases, both In Bloom and South Beach warrant a closer look when they hit the web later in 2013.