LEGO Becomes Fully Animated For Nintendo Game Tie-In

LEGOs have long been the playthings of stop-motion YouTube creators, who have used the colorful plastic bricks to create scenes of mock news coverage or World Cup soccer action. A new six part web series more closely tied to LEGO turns the medium into an animated format, one that hopes to drum up interest for the upcoming LEGO City Undercover Wii U game.

The first webisode, released on the NintendoWiiUUK channel, introduces viewers to the protagonist of the series, the daring Chase McCain, who captures criminals as he swings across ledges and through buildings. The medium is the same graphical style that will be featured within the game (and the ones seen in previous LEGO games

); at several points, game footage is cut into the video in a somewhat seamless transition. Thus, LEGO City Undercover‘s web companion feels very little like the type of LEGO video we’re used to and more like a 3D animated show.

Subscribe to get the latest creator news

Subscribe

With such a breadth of LEGO content on the web, LEGO City Undercover seems like it will be lost in the shuffle. The first episode is little more than a tease, and the folks at Nintendo and LEGO (who have a YouTube channel of their own) will need to bring out some more exciting plotting to draw in fans.

Share
Published by
Sam Gutelle

Recent Posts

Jordan Matter, Michelle Khare, and Samir Chaudry are strategic advisors at a new creator education startup

As our industry becomes ever more populated by experts, and in the absence of collaborative…

9 hours ago

YouTube says Premium subscribers are “podcast super-users.” So it’s giving them more exclusive listening features.

With the amount of attention audio content is getting lately, we might as well rebrand…

9 hours ago

Have you heard? PewDiePie drops vlogs, Spy Ninjas spends $25 million, and Jason Kelce gets a YouTube show

Each week, we handpick a selection of stories to give you a snapshot of trends,…

10 hours ago

Netflix and Spotify just paid $100 million to take Jay Shetty’s podcast off YouTube

Netflix has visited the farm once again. The streamer and Spotify have together poached Jay…

1 day ago

What’s on the menu for the Sidemen? A cooking competition split between YouTube and Prime Video.

The creator supergroup that revived Supermarket Sweep on YouTube is ordering up another culinary competition.…

1 day ago

Meta officially offers perks for paying subscribers across Facebook, Instagram, and WhatsApp

Meta is establishing paid subscription tiers across its network of social media platforms. A trio…

2 days ago