YouTube Gives 24-Karat Gold ‘Play Button’ to Channels with 1M+ Subs

Tom Pickett wasn’t the only YouTube executive to reveal big news at YouTube’s closing keynote at the end of VidCon 2012’s Industry Day. Tim Shey, Director of the YouTube Next Lab at Google, gave the crowd predominantly comprised of online video content creators something shiny to look at, yearn for, and/or hang on their walls.

Shey and YouTube’s Partner Rewards team announced the world’s largest video sharing site will be honoring those channels that have crossed the one million subscriber threshold on that site with a sizable, 24-karat gold play button, readyframed for prominent display.

in:0px 0 0px 0; text-align:center;">

If you’re wondering why the honor is associated with subscribers and not views, it’s probably due to the fact YouTube is trying to stress to its partners the importance of the former. You can see this in action in the site’s recent channel-oriented overhaul and hear it in the way YouTube execs talk about the company. Stats and fun facts like “subscribers are up 50% since the YouTube redesign” and “a subscriber to your channel will watch twice the amount of videos as a regular viewer” were reiterated throughout the company’s presentation.

In addition to those sparkly play buttons, Shey announced YouTube will give away a custom DSLR bag and $500 worth of B&H Photo Video swag to all channels who make it to more than 100,000 subscribers.

We’ll have more YouTube news for you coming out of VidCon. Stay tuned.

(Bonus Question: Can you guess who’s kinda pictured in the reflection of the Gold Play Button above? Hint: It’s Daily Grace!)

Share
Published by
Joshua Cohen

Recent Posts

TikTok Named ‘Title Sponsor’ Of October’s VidCon Gathering, Succeeding Longtime Partner YouTube

TikTok has succeeded longtime VidCon Title Sponsor YouTube, assuming top billing for this year’s event. …

2 hours ago

Target Taps Jackie Aina, PrestonPlayz, Remi Ashten For Third Season Of Hit YouTube Series

Target has tapped a slew of creators for the third season of its flagship influencer…

4 hours ago

YouTube Will No Longer Allow Masthead Ads Endorsing Political Candidates

YouTube will no longer run political ads in its homepage masthead slot. According to a…

21 hours ago

Submissions Are Now Open For The 2021 Streamy Awards

Submissions for the 11th annual Streamy Awards are now live -- and free for all…

23 hours ago

Josh Richards And Griffin Johnson Launch Gen Z-Focused Marketing Firm ‘HawkeZ’

TikTok stars and entrepreneurial duo Josh Richards and Griffin Johnson, who count a combined 50…

23 hours ago

YouTube Studio Donut Media Spins Up $260,000 In Preorders For Its First Product, Car Collectible STOCKY

Donut Media, the cars-are-for-everyone digital media studio with more than 5 million subscribers on YouTube,…

24 hours ago