Will students do their homework if it’s turned into a TikTok-style feed? ScrollEd thinks so.

There’s a new app turning textbooks into social media feeds that look like the For You Page. It’s called ScrollEd, and it is trying to improve educational outcomes by making studying more fun for school-age kids.

ScrollEd’s founders are Utsav Gupta and Rebecca Neff, a husband-and-wife duo who have built a straightforward tool that makes education more engaging. Users upload textbook files, which are then turned into vibrant, interactive feeds that can hold students’ attention while imparting relevant information. AI powers that transformation. ScrollEd’s tech, according to the startup’s website, delivers “instant concepts, clean summaries, anchor examples, and micro-quizzes” while letting users “keep scrolling without losing flow.”

As TikTok has boomed among Gen Z and Gen Alpha, entrepreneurs have looked for ways to apply the design of the For You Page to scholastic content. One of the most successful executions of that idea is Revyze, a French app that offers a swipeable, social feed filled with educational videos.

Revyze has gained a following in Europe, but the American market for TikTok-ified schoolwork is still relatively untapped. Evidence shows that pupils flock to educational YouTube content

during exam season, and apps like Duolingo have figured out ways to gamify learning. But many of the tools used to make homework more engaging are small-scale apps, such as “pdf-to-brainrot” services like Coconote and StudyRot.

ScrollEd, based in Palo Alto, wants to offer a more sophisticated solution. The startup’s website boasts that its redesigned lessons have an 80% completion rate, which is much higher than what you’d expect a dry textbook to achieve.

There are, however, roadblocks standing in ScrollEd’s way. Gupta and Neff are trying to bring social video feeds into education, but some educators are resisting those tools. New York City’s schools, for example, recently enacted limits that will reduce the availability of YouTube on classroom devices.

At the TechCrunch Disrupt Startup Battlefield 200 competition, which takes place next month, Gupta and Neff will get a chance to prove that ScrollEd has a place in American schools. “The ambition is a social network that’s better for you,” Gupta told TechCrunch.