Teens across America rely on educational TikTok videos for test prep. Soon, those students will have an opportunity to Revyze their study plans. That’s the name of a new app that is currently available in France and plans to expand to the U.S. in the near future.
With its vertical orientation and its swipeable video feed, Revyze is clearly inspired by TikTok. The main advantage of the new app is that it filters out non-educational content. That lets students focus on their studies, where Revyze — and its library of peer-to-peer videos — can be of use.
Revyze raised $2 million pre-seed round earlier this year. Per TechCrunch, the app debuted in its home country ahead of the annual baccalauréat test, an all-important exam for graduating high schoolers. A promotional campaign led to 35,000 downloads and a trip up the local app charts. If you speak French, you can check out some student testimonials, which Revyze co-founder Guillaume Perrot uploaded to his personal YouTube channel.
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English-speaking students will soon be able to offer their own reviews of Revyze. “Our goal is to reach 500,000 users by the end of the year and to expand to the U.S. within six to 12 months,” Perrot told TechCrunch.
Educational videos have long prospered on YouTube, where Crash Course views spike during the AP test season. As TikTok became a go-to app for school-age consumers, it ensured that those users could easily access didactic material. In 2020, it launched the #LearnOnTikTok campaign, which took its name from a much-used hashtag for scholastic content. Celebrities like Bill Nye and creators like Lilly Singh joined that initiative.
Revyze is looking to replicate parts of the educational experience on TikTok, but as co-founder Florent Sciberras told TechCrunch, the app isn’t trying to be a social network. Nevertheless, it will include some social features, including a reward system that gamifies content creation and consumption.
If Revyze is to succeed in its attempt to expand internationally, it will need to reckon with a problem faced by most social networks: Violative videos. The app’s team currently monitors new uploads, but Revyze will introduce peer moderation and machine learning as it scales. If it cannot keep its platform safe for users under the age of 18, it could face regulatory scrutiny in the U.S.
In the meantime, France-based readers of this article can check out Revyze for themselves. The study aid is currently available on the App Store.