Machinima CEO: ‘Halo’ Web Series Will be Tipping Point for Online Video

Halo is getting an original web series. The news broke in April that Microsoft’s Xbox gaming division was in the preliminary stages of developing a live-action, online episodic program based on the first-person shooter that centers on the “interstellar war between humanity and a theocratic alliance of aliens known as the Covenant.”

The Halo show is called Forward Unto Dawn and will be released on Machinima.com’s YouTube channel (to that channel’s 4.4+ million subscribers) in five weekly installments of 15 minutes each leading up to the highly anticipated November 6, 2012 release of Halo 4 (the next title in the video game franchise’s catalog). It will also be one of the most ambitious episodic online video programs of all time.

That’s according to Machinima CEO Allen DeBevoise. He told the audience at MediaPost‘s OMMA Video Conference during his Keynote Q&A (which was facilitated by a fantastic moderator) he expects Forward Unto Dawn to be the largest original web series ever made, both in terms of budget and scale. Because of that, DebeVoise also believes the show may mark a tipping point for Machinima.com, if not for the online video industry as a whole.

Subscribe to get the latest creator news

Subscribe

“This program has the potential to be for Machinima what Oz was for HBO,” DeBeVoise said, before he cited how the one-hour drama put HBO on the map as a major player in the original entertainment industry and laid a solid foundation for future HBO mega hits like The Sopranos.

There are many online video viewers and professionals who believe in order for original web series to hit the mainstream, there first needs to be an original web series that’s a success of blockbuster proportions. Those online video viewers and professionals ask questions like, “When will there be a must-see original web series for the world?” or  “When will the web have its Honeymooners, Lost, or Mad Men?”

For Machinima, video game enthusiasts, young males, and maybe even the web at large, that program may be coming this Fall in the form of Forward Unto Dawn. Stay tuned.

Share
Published by
Joshua Cohen

Recent Posts

With 500,000 sellers in the U.S. alone, TikTok touts the safety features of its Shop

Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…

18 hours ago

Wesley Wang’s viral short film got 4.4 million views. A feature adaptation is in the works.

Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…

19 hours ago

Creators on the Rise: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

21 hours ago

Newsletter platform beehiiv prepares for expansion with $33 million Series B

A major player in the burgeoning newsletter industry has made a sizable addition to its…

2 days ago

Meta promotes original content on Instagram, launches bonus program on Threads

Meta has kicked off the week with a pair of announcements that should make its creator…

2 days ago

Top 5 Branded Videos of the Week: MrBeast’s latest sponsored smash is fun for all ages

MrBeast continues to show us that he's in a league of his own as far as…

3 days ago