YouTube’s ‘Next Cause’ Program Gives Nonprofits a Huge Boost

Today YouTube announced the launch of YouTube Next Cause, the latest edition to the Next Creator family designed for nonprofits.

As we have seen, YouTube is a great platform to grow awareness, interest, funds, volunteers, and global engagement for nonprofits—remember Project For Awesome?

YouTube Next Cause is designed to help innovative organizations better use online video to drive action, open to all nonprofit organizations in the YouTube Nonprofit Program.

Subscribe to get the latest creator news

Subscribe

After Google acquired Next New Networks last year, YouTube launched the YouTube NextUp initiative to jumpstart the next generation of YouTube stars, and then followed up with YouTube Next Chef and YouTube Next Trainer for cooking and fitness channels.

For Next Cause, YouTube us planning a one-day summit in San Francisco on April 2, 2012, where selected channels will get training in YouTube fundamentals, advanced promotional techniques, community engagement, and one-on-one consulting. Applications are due next week, and selected participants will be announced March 5.

Share
Published by
Drew Baldwin

Recent Posts

TikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app

TikTok and Universal Music Group (UMG) have settled their dispute. The two parties have agreed on a…

2 hours ago

TikTok is bringing “tentpole moments” to its premium ad product Pulse Premiere

Amidst political turmoil in the U.S. and abroad, TikTok addressed brand and agency representatives at the 2024 NewFronts.…

3 hours ago

With 500,000 sellers in the U.S. alone, TikTok touts the safety features of its Shop

Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…

1 day ago

Wesley Wang’s viral short film got 4.4 million views. A feature adaptation is in the works.

Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…

1 day ago

Creators on the Rise: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

1 day ago

Newsletter platform beehiiv prepares for expansion with $33 million Series B

A major player in the burgeoning newsletter industry has made a sizable addition to its…

2 days ago