YouTube’s ‘Next Cause’ Program Gives Nonprofits a Huge Boost

By 02/21/2012
YouTube’s ‘Next Cause’ Program Gives Nonprofits a Huge Boost

Today YouTube announced the launch of YouTube Next Cause, the latest edition to the Next Creator family designed for nonprofits.

As we have seen, YouTube is a great platform to grow awareness, interest, funds, volunteers, and global engagement for nonprofits—remember Project For Awesome?

YouTube Next Cause is designed to help innovative organizations better use online video to drive action, open to all nonprofit organizations in the YouTube Nonprofit Program.

After Google acquired Next New Networks last year, YouTube launched the YouTube NextUp initiative to jumpstart the next generation of YouTube stars, and then followed up with YouTube Next Chef and YouTube Next Trainer for cooking and fitness channels.

For Next Cause, YouTube us planning a one-day summit in San Francisco on April 2, 2012, where selected channels will get training in YouTube fundamentals, advanced promotional techniques, community engagement, and one-on-one consulting. Applications are due next week, and selected participants will be announced March 5.