Revision3 Sees 800 Million Views in 2011

New media studio and “special interest video network” Revision3 just released its 2011 year-end status report by way of a blog post from CEO Jim Louderback. And while the 800 million views the companys’s content garnered in the last calendar year amount to something just shy of 1% of the views YouTube sees on a monthly basis, the company appears to have had a helluva year.

Those 800 million views across the Revision3 network amount to a 359% increase over the 2010 numbers, thanks in large part to key Revision3 talent acquisitions with sizeable audiences, like Epic Meal Time, TechnoBuffalo, and Soldier Knows Best. (The company’s latest addition, The Philip DeFranco Show, was brought on too late to be factored into the 2011 view counts,

but should definitely lead the network to even bigger viewership gains in 2012.) Revision3 viewers also accumulated more of those 800 million views by way of mobile and “lean back” viewing (which includes content watched via Google TV, Boxee, Roku, Apple TV, and other such devices) than ever before. The numbers for catching content outside the confines of your everyday average web browser was up 75% on the year.

In terms of revenue, Revision3 reportedly grew 53% year-over-year, while its average deal size increased by more than 80%. Advertisers like Ford, Doritos, EA, Verizon, Sony, and more helped contributed to the growth, as well as branded product partnerships with distributors like J&D’s Foods.

Subscribe to get the latest creator news

Subscribe
Share
Published by
Joshua Cohen

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

1 day ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

1 day ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

1 day ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

1 day ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

2 days ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago